The first HRF Academy to deal with the impact of music festivals on tourism was held
Cover photo: ULTRA Festival The founder of the Sonus Festival in Zrće, Dalibor Oliver Zjačić, says that music festivals have become popular because they have been working on content that is recognized all over the world. “This holiday aspect is also important and in that sense Croatia has established itself as the largest festival destination in the world. Of the top 50 performers in the world, certainly 40 of them play on Sonus, while taking care of safety, which is very important for tourists. We work to keep our guests coming back from year to year”, Zjacic emphasized. “1. HRF Academy, is not the last. Today’s panel discussion has just begun the cycle of HRF Academy, which aims to inform, educate and speak about strategically important topics in Croatia, current events, challenges and important media messages that promote media culture.”, Announced the president of the Croatian Radio Forum Silvija Londero Šimleša. Joe Bašić, who brought Ultra Europe to Croatia, believes that young people are looking for an experience that they can only experience at music festivals. “I often call Ultra the Olympic Games in music and I think we should be very proud and happy to have such an event in Croatia. We have become a lure for people from all over the world, and this year we will have about 150 thousand visitors in seven days”, Said Basic. The President of the Board of the Exit Foundation, Ivan Petrović, who is behind the Sea Star Festival in Umag, points out that the industry of music festivals around the world is growing, because such events are part of growing up. “What used to be summer vacations are now music festivals. Sea Star is one of the main festivals in Croatia, but the only one held in the pre-season, which we are especially proud of because it is much harder to make a festival then, than in the peak season”, Said Petrovic. Director of the Strategic Communications Department of the CNTB, Nenad Gorjanović, points out that our country benefits a lot from music festivals that complement the Croatian tourist offer. “We are especially pleased when festivals take place throughout the year because we all have the same goal – to create a tourist year, not just the main season. Music festivals can often be the main motive for tourists, so their impact on tourist traffic is very strong. Festivals, in addition to creating quality content, significantly contribute to the image of Croatia as an attractive and dynamic destination”, Said Gorjanovic. Kaptol Boutique Cinema hosted a multimedia 1st HRF Academy on “The impact of music festivals on tourism”, organized by the Croatian Radio Forum, in partnership with the Ministry of Tourism and the Croatian Tourist Board, and a panel discussion brought together experts from tourism and music festivals. The director of the Zagreb Tourist Board, Martina Bienenfeld, emphasizes the importance of music festivals. “This is best seen in the example of Zagreb, which has various festivals throughout the year. Guests who come to INmusic in June stay longer in Zagreb, and often spend their holidays in other parts of Croatia. At the same time, other consumption is realized, and not only festival consumption, from which the City of Zagreb benefits greatlySaid Bienenfeld.