5 Startup Marketing Strategy Tips from LinkedIns Cofounder

first_imgLearn five tips for startup marketing strategy from LinkedIn’s co-founder and one-time VP marketing.startup marketing strategyNina Fowler of Berlin-based VentureVillage writes in VentureBeat that Konstantin Guericke, co-founder of LinkedIn and former VP Marketing, knows more about startup marketing strategy “than the typical engineering graduate.”Although he left in 2006, Guericke was instrumental in the social network’s early success, and his startup marketing strategy was responsible for growing LinkedIn from “zero to six million members.” Guericke shares five marketing tips with Fowler, and they range from having a broad, overarching vision for the future to developing “a sounding board of users” to help you understand your product’s problems better. Guericke also stresses the importance of tracking the success of your startup marketing strategy with analytics programs, not being too eager to cajole your way into investor meetings, and revisiting past decisions to see if they still hold up. Read the complete post for Guericke’s full insight on startup marketing strategy.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img

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